SCOOP Trends
In this edition, SCOOP Trends blends nostalgic color, raw nature, and restorative design. Jelly Mint, a playful and calming hue, captures joyful moments while inviting a digital escape. Geological connections celebrate the primal beauty of ancient landscapes with earthy pigments and textures. Restorative design emphasizes wellness through soft shapes, soothing fibers, and balance, reducing strain on individuals and the planet.
Hue Horizon
Jelly Mint
Jelly Mint is a fun and nostalgic color that perfectly captures the essence of Glimmers –those micro moments of joy that brighten our day and shift our perspective. This delightful hue can help us feel calm, build resilience, and boost our mental health. Embrace the playful and otherworldly vibe of Jelly Mint, and let it transport you to a digital escape!
Trendscape
Geological Connections
This trend celebrates nature's rawer side with a palette of neutrals and warm earthy pigments.
Geological connections capture the primal roughness and raw beauty of ancient landscapes, with irregular rock impressions, abraded topographies, and lava-like movements, bringing the essence of minerals and pigments to life.
Discover our SCOOP trends inspired designs on Studio Cloud
Future forecast
Restorative Design
Sleep and rest remain a key driver, alongside an approach from a wellness and care perspective.
Design textiles embody wellness and care through cooling properties, restorative qualities, and soothing fibers. These elements foster an overall sense of comfort and softness, with sleep and rest as key drivers.
Soft edges, shapes, and textures play a crucial role in creating environments that promote peace, balance, and reduced strain on the planet.
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Responsible living
In our industry, sustainability and responsible living mean using eco-friendly materials and manufacturing processes to reduce environmental impact, ensuring healthier sleeping environments for our customers.
Witherwill: The Defining Trend of 2027
In 2027, the concept of "Witherwill", a desire to escape responsibility, will emerge as a key trend, born from the burnout and digital stress of 2026.
People will seek a slower, more meaningful life with fewer tasks and deeper connections. This shift will include retreats like Both Sides, designed to help individuals reconnect with their purpose, and the rise of 'ping minimalism' to reduce digital noise.
Witherwill will promote both personal and collective healing, encouraging people to break unhelpful habits and reclaim their energy. Already resonating on platforms like TikTok, it will redefine how we approach life in a chaotic world.
Did you know that BekaertDeslee is already taking care of your body’s daily rhythm?
The alternating presence of two hormones: cortisol, the stress hormone, and melatonin, the sleep hormone, is crucial for our body's day-to-day rhythm. When this hormonal balance is disrupted, the quality of your sleep decreases. INTENSE™ yarn lowers cortisol levels, finding the right balance between the two hormones.
Interested to discover more about our designs?
Pictures: WGSN, Shutterstock, Unsplash, AI
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