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A woman with closed eyes and shimmering golden makeup against a dark background,  exuding high-end elegance and luxury

Luxury Touch

Redefined elegance

In a world where subtlety meets opulence, there is a luxury market to attend. Responding to this, we've crafted a fabric extending beyond hospitality to adorn homes with refined elegance. We prioritize premium constructions, perfect hand-feel, and luxurious yarns. Our fabric is not just a textile; it's an embodiment of enduring craftsmanship, where aesthetics seamlessly merges with sophistication.

Technologies used

Why is it relevant?

With Google registering a 373% increase in searches for "quiet luxury" in 2023 compared to the previous year, it's evident that a new generation of homeowners and young High Net Worth Individuals (HNWIs) are seeking a more refined, thoughtful approach to luxury. In addition, Gen Z, known for their unique take on trends, is expressing their version of this aesthetic through #OldMoneyStyle on social platforms.

The opportunity is clear, caters to consumers who value quality over quantity, investing in fewer yet higher-quality pieces that are sustainable and contribute to overall well-being. Our fabric concept, encapsulating enduring luxury with premium constructions and handcrafted excellence, perfectly aligns with the evolving preferences of this discerning market.

monochromatic abstract of smooth, interlaced black curves on a dark background, creating a sense of sophisticated fluid movement

How does it work?

Luxury Touch is not just about aesthetics; it's a blend of premium materials that elevate the experience to unprecedented levels of luxury. It boasts a black high-end woven structure with 45 ends, guaranteeing intricate detailing and exceptional comfort for a restful sleep experience. REAL SILK™, a crucial component, lends a remarkably soft hand feel and luxurious appearance, applicable to any fiber, making it indispensable in crafting the perfect luxury textile. Complemented by a VISCOSE™ yarn for natural softness, it provides an additional cozy touch to the final product.

twisting grey ribbon contrasts elegantly against a soft grey background, creating a sleek, modern look

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