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SCOOP Trends

December 2024

In this edition, we dive into vibrant ideas shaping modern living. From the regal allure of Fresh Purple, blending tradition, creativity, and "phygital" experiences, to Modern Mariner's sleek, ocean-inspired designs, innovation abounds. Self-care trends like Bed Rotting remind us to embrace restful moments, while The Power of Thermoregulation offers breakthroughs for better sleep and everyday comfort. 

Hue Horizon

Color trends are reflecting the changing preferences and choices in color palettes and combinations used in textiles, showing modern styles, cultural influences, and what consumers want.

Fresh Purple​

Fresh Purple is a color rich in cultural significance, evoking feelings of royalty, love, mystery, and spirituality. Imagine Fresh Purple as a journey, a harmonious blend of red and blue that symbolizes unity and togetherness.​

This vibrant hue is not only linked to creative stimulation and energy but also to extraordinary experiences. Its unique "phygital" quality—merging physical and digital realms—resonates with AI aesthetics, challenging perceptions and crafting captivating experiences.

Trendscape

The collective landscape of trends within a particular domain, such as fashion or textiles, encompassing the evolving styles, preferences, and influences that shape the industry’s direction and products.

Modern Mariner​

A fresh take on traditional nautical elements, modern mariner design blends clean lines with subtle curves for a streamlined, contemporary look. Smooth, flowing contours mirror the gentle movement of coastal currents, while soft undulating forms reflect the ever-changing nature of water.​

High-quality materials like teak and oak, along with ropes, weathered metals, and textured tiles, add depth and character. ​

Deep ocean hues and sky blues enhance the aesthetic, maintaining a tonal, sophisticated feel that evokes the sea's natural flow.​

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Discover our SCOOP trends inspired designs on Studio Cloud

Future forecast

Staying attuned to future developments is crucial for our industry and beyond, ensuring adaptability, innovation, and competitiveness in an ever-evolving market landscape.

Bed Rotting​

The practice of laying in bed all day, doing absolutely nothing, just existing in a cozy cocoon of soft pillows and mattress fabrics. Your only job? To become one with the fabrics and let the world pass by - productivity is for the outside world, not this soft, fuzzy paradise. ​

‘Bed rotting’ is a selfcare trend that has gained popularity on social media platforms like TikTok.​

This trend is particularly among Generation Z, who may use it as a way to cope with burnout from work, school, or other demands.

Responsible living

In our industry, sustainability and responsible living mean using eco-friendly materials and manufacturing processes to reduce environmental impact, ensuring healthier sleeping environments for our customers.

The Power of Thermoregulation​

Sleeping with proper thermoregulation is the secret to deeper, more restorative sleep. ​

By helping your body maintain the ideal temperature, it reduces those frustrating moments of waking up drenched in sweat or shivering under the covers. ​

The result? Fewer interruptions, more comfort, and better overall sleep quality. It's a game-changer for feeling refreshed and energized every morning.

Clear Rivers is a not-for-profit organization tackling the plastic pollution crisis by catching river plastics before they reach the open waters, organizing cleanups, and educational workshops, and recycling the retrieved litter into new durable products. ​
Social media is buzzing about 'Goby The Fish,' a beach sculpture in Malpe, India. Created by sculptor Janardhan Havanje, this 10ft tall, 8ft wide iron and plastic installation highlights the impact of plastic pollution on marine life.
The Plastic Fish Tower is a futuristic concept that uses negative pressure to collects plastic from the plastic soup in the Great Pacific Garbage Patch. ​ The goal is to process the plastic on site.​
The Great Pacific Garbage Patch is a major environmental issue. To address it, the "7th Continent – Kinetic Islands" project proposes a massive floating farm and resort in the North-east Pacific Ocean, designed to manage and reduce plastic waste.

Did you know that BekaertDeslee already integrates advanced thermoregulation technology?

With the climate becoming warmer and less predictable, the need for solutions that help keep the sleeping environment in an optimal condition is growing. While people typically use external devices, such as air conditioning or fans, awareness of the impact of textiles on sleeping comfort is growing rapidly, too. This translates directly into demand: cooling functionalities are the fastest growing segment in our offering. 

Interested to discover more about our designs?

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Pictures: WGSN, Shutterstock, Unsplash​, AI
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